Video content has become an essential part of digital marketing strategy for businesses across all industries. In fact, according to a recent study, video content is projected to make up more than 80% of all consumer internet traffic by 2022. With the rise of video consumption, it's crucial for businesses to incorporate different types of video content into their marketing mix. Either directly start implementing video content or by hiring some of the top video production companies listed on this page. In this blog post, we will discuss the five types of video content that every business should use to enhance their online presence and engage with their target audience.

Explainer Videos

Explainer videos are a type of video content that provides a clear explanation of a product, service, or idea. These videos can be used to introduce new products or services, highlight features and benefits, or provide a step-by-step guide on how to use a product or service. Explainer videos are a great way to simplify complex concepts and make them easily digestible for your audience. They are also effective in increasing brand awareness and driving traffic to your website. According to a survey by Wyzowl, 96% of people have watched an explainer video to learn more about a product or service, and 84% of people say that they were convinced to make a purchase after watching an explainer video.

Product Demos

Product demos are another type of video content that businesses should use to showcase their products or services. These videos demonstrate how a product works and highlight its unique features and benefits. Product demos are a powerful tool for persuading potential customers to purchase a product as they provide an in-depth look at the product's capabilities. They can also help to build trust with your audience and increase engagement with your brand. According to a study by HubSpot, 73% of people who watch product demo videos are more likely to make a purchase. Additionally, 96% of people say that videos help them better understand a product or service.

Testimonials

Testimonial videos are a type of video content that feature satisfied customers sharing their experiences with your product or service. These videos can be used to build trust and credibility with potential customers, as they demonstrate real-world examples of how your product or service has helped others. Testimonial videos can also be used to address common objections or concerns that potential customers may have, helping to overcome any hesitations they may have about making a purchase. According to a survey by BrightLocal, 91% of consumers read online reviews before making a purchase, and 84% of people trust online reviews as much as personal recommendations. Additionally, 74% of people say that positive customer reviews make them trust a business more. Testimonial videos can help businesses showcase positive reviews from their customers and build trust with potential customers.

Behind-the-Scenes Videos

Behind-the-scenes videos provide a glimpse into the inner workings of a business, including its culture, team, and processes. These videos can be used to humanize a brand and provide a more personal connection with your audience. They can also be used to showcase the expertise and skills of your team, which can help to build trust and credibility with potential customers. Behind-the-scenes videos are also effective in driving engagement and building a sense of community around your brand. According to a survey by Livestream, 87% of people would prefer to watch behind-the-scenes content rather than traditional advertisements. Additionally, 81% of people say that live video from a brand is more appealing than regular social media posts. Behind-the-scenes videos can help businesses showcase their authenticity and give viewers a look at the people and processes behind their products or services.

Live Videos

Live videos are a type of video content that are broadcasted in real-time. These videos can be used for a variety of purposes, including product launches, Q&A sessions, interviews, and more. Live videos are an effective way to engage with your audience in real-time and create a sense of urgency and excitement around your brand. They can also be used to increase brand awareness and drive traffic to your website or social media channels. According to a survey by Livestream, 82% of people prefer live video from a brand over standard social media posts, and 80% of people would rather watch live video from a brand than read a blog. Additionally, Facebook reports that users watch live videos for three times longer than pre-recorded videos. Live videos can help businesses connect with their audience in real-time and create a sense of urgency or exclusivity around their content.

Conclusion

incorporating video content into your digital marketing strategy is crucial for businesses of all sizes and industries. By using these five types of video content – explainer videos, product demos, testimonials, behind-the-scenes videos, and live videos – businesses can engage with their target audience, increase brand awareness, and drive sales. Whether you're just starting with video marketing or looking to enhance your existing strategy, these types of videos are a great place to start.